The Ice & Aubergine Edit is live · Free delivery over ৳9,000 in Bangladesh

Beauty that feels forever new, always.

Skincare-first colour and ritual care for women — cool silver light on the skin, deep aubergine depth in every shade, and our blush-pearl medallion on every jar. Clean formulas, real pigment, a finish that looks like you, only luminous.

32Foundation shades
100%Vegan & cruelty-free
4.5 ★10,800+ verified reviews
Editorial portrait of a Bangladeshi woman model in profile with luminous warm brown skin and long dark hair, draped in deep aubergine silk among icy silver crystal shapes
Vitamin C Brightening Serum10% vitamin C · 30 ml · back in stock
৳6,590
The Shop · Bestsellers

Shop by ritual, not by shelf

Ten everyday formulas, priced in Bangladeshi Taka (৳). Each one lists its size, who it suits, how often to use it, and its real average rating — including the 4.2s.

10Products
৳9,000+Free delivery
60 daysShade swap
COD · bKashPay your way
Spotlight · SkincareNo. 01 / 10

Vitamin C Brightening Serum

10% stabilised vitamin C (SAP) with vitamin E and ferulic acid, in an opaque airless pump so it doesn't oxidise in the bottle. Two pumps each morning under SPF; most people see dark spots look softer in 6–8 weeks — not overnight.

10% Vitamin C (SAP)Vitamin E + ferulic acidAirless pump · 30 ml★ 4.6 (1,842)
৳6,590 30 ml · BDT
Vitamin C Brightening Serum bottles in frosted silver glass with deep aubergine pumps ★ New Launch
10 products · Prices in BDT (৳)
Aubergine and silver makeup palette, lipstick and compact on silver silk
Shade Finder

Your aubergine, matched

Pick your skin depth, undertone and finish — we will match you to your Forever New foundation and signature lip shade.

1 · Your skin depth
2 · Your undertone
3 · Finish you love
Evening Ceremony

The Forever New Ritual

Five minutes at dusk. Four steps. Skin that wakes up looking like it slept in silver light.

Bangladeshi woman model applying cream to her cheek with eyes closed, in a deep aubergine robe among silver florals
1
Minute 0–1 · Cleanse

Oat Milk Gentle Cleanser

One pump on damp skin, 60 seconds, lukewarm water. It removes sunscreen and light makeup; use a separate remover for waterproof mascara.

2
Minute 1–2 · Prep

Glacier Rose Hydrating Toner

Pat a palmful over still-damp skin — one layer is enough for oily skin, two for dry. It preps skin so the next steps spread further.

3
Minute 2–3 · Treat (2–3 nights a week)

2% BHA Pore Refining Liquid

On dry skin, sweep over the T-zone and anywhere pores clog. Start twice a week, skip retinol that night, and always use SPF the next morning.

4
Minute 3–5 · Seal

Ceramide Barrier Cream

A pea-sized amount warmed between palms and pressed over face and neck. On very dry nights, add a second thin layer on cheeks only.

Our Standards

Beautiful, without compromise

Dermatologist tested

Every formula is clinically reviewed and tested on real skin — all tones, all sensitivities — never on animals.

Clean & vegan

No parabens, sulfates or synthetic dyes. Plum, glacier water and plant ceramides do the work instead.

32 foundation shades

From porcelain ice to deep espresso, mapped by undertone — with a free 60-day swap if your match is not perfect.

Refillable silver glass

Our signature ice-silver jars and bottles are made to be refilled, not replaced. Refills cost 20% less, forever.

Word of Mouth

Women on Forever New

★★★★★
“Six weeks on the Vitamin C serum and the sun spots on my left cheek are visibly softer. It did tingle the first few days — that settled once I stopped using it on BHA nights.”
Sana M.Age 34 · Combination skin · Karachi · Verified buyer
★★★★☆
“Deep Berry is the first berry lipstick that doesn't turn muddy on me by lunch. It fades evenly after about four hours rather than lasting all day, which I'm fine with.”
Amara O.Age 29 · Deep skin tone · London · Verified buyer
★★★★★
“The Ceramide Barrier Cream got my skin through a Canadian February without the usual flaking around my nose. It's rich — I use half the amount in summer.”
Elena R.Age 47 · Dry, sensitive skin · Toronto · Verified buyer
Good to Know

Questions, answered

What if my shade match is wrong?

Every colour product carries our 60-day shade-swap guarantee. Tell us the shade you bought and the one you want instead, and we exchange it free — you keep the first one to gift to a friend.

Are Forever New products suitable for sensitive skin?

Most are. All formulas are dermatologist tested and free of parabens, sulfates and drying alcohols. If your skin is reactive, start with the fragrance-free Oat Milk Cleanser and Ceramide Barrier Cream, patch-test new products on the jawline for three days, and introduce the 2% BHA Liquid last — actives can tingle at first.

How does the refill programme work?

Your first product arrives in our signature ice-silver glass. After that, order a refill pod for 20% less — it clicks into the same jar or bottle. Pods are collected back free with your next order and commercially composted.

How long does delivery take in Bangladesh?

Orders leave our Dhaka studio within 1–2 business days. Delivery is 1–2 days inside Dhaka and 2–4 days nationwide. Standard delivery is ৳250 and free on orders over ৳9,000; cash on delivery and bKash are accepted — details appear in your cart summary before you confirm.

Forever New logo — blush pearl medallion

Join The Silver List

Early access to limited aubergine drops, refill reminders, and a birthday treat — about twice a month, never more. Write to us and we will add you personally.

Join by email
WhatsApp Support+880 1797-098866